Dr. Madhukar Angur clearing the doubts about Relationship Marketing


Madhukar Angur


Relationship Marketing is often confused with Public Relation as concern of both the strategies revolves around customer and audience. Dr Madhukar Angur, Chancellor of Alliance University came forward to clarify all the doubts and confusions that keep occurring in minds of many business and management students who wish to be Entrepreneurs.

In his Journal of Relationship Marketing, which he drafted with R. Mohan Pisharodi and G. Shainesh’s support, he has defined how relationship marketing is that form of marketing, which focuses on customer retention and satisfaction, where Public Relation is about managing the flow of information between an organization and individual.

Relationship Marketing is the area of interest of Dr. Madhukar Angur and that is why he has spread mindfulness among masses regarding the same, without any flaw. He has explained why acquiring new customers is more difficult than the retention of old ones due to strong influence power of organization over the latter segment. But both are equally important because not even a single company can survive without increasing its client base.


Madhukar Angur


Dr. Angur used facts and statistics to explain the same concept, that how slight increase of 2% in customer retention can decrease the cost up to 10%. By giving examples of global brands like American Airlines, Dell, Direct Recruitment and Ikea, he strengthened his point that by implementing the relationship marketing strategies in a business with precision, one can get more benefits.

The matter has been extended by enumerating the possibilities of job profiles the students have after specializing in Relationship Marketing which include Brand Manager and Sales Associate, and goes beyond the profile of Human Resource Manager as well.

Dr. Madhukar Angur is the Chancellor of Alliance University, who constantly works towards making the University to rank among the best Business Schools of the world by the year 2025. And it all can happen with the help of strategic moves, standardized action plans and an unwavering commitment to the pursuit of excellence, which the University has already adapted in its working operations and proceeding with it.