Celebrities Image have actually increased in modern culture , people are crazy about following their favorite stars . As critic , I Madhukar Angur is very serous on such issue. As Celebrities are people who enjoy public recognition, love and attention . For companies this has become the real winning formula to indulge a celebrity for better product marketing. Researches indicate that brand’s association with an established personality helps to strengthen the brands core value .
I believe masses should first check the credential of brand and the celebrity before trusting them . As we at Alliance university also lay stress on Branding concepts .